Updated on 2026/03/06

写真a

 
EKO HERU PRASETYO
 
Organization
School of Engineering Assistant Professor
Title
Assistant Professor
External link

Degree

  • Doctor of Economics ( 2022.9   Kyoto University )

  • Master of Economics ( 2019.9   Kyoto University )

Papers

  • Perceived Risks and Algorithmic Control: A Study of Ride-Hailing Platform Workers in Indonesia

    E. H. Prasetyo, P. F. Belgiawan

    2025 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)   0798 - 0802   2025.12

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    Language:English   Publishing type:Research paper (international conference proceedings)   Publisher:IEEE  

    DOI: 10.1109/ieem63636.2025.11357844

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  • Digital platforms’ strategies in Indonesia: Navigating between technology and informal economy

    Prasetyo, E.H.

    Technology in Society   76   2024.3

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    Publishing type:Research paper (scientific journal)  

    DOI: 10.1016/j.techsoc.2023.102414

    Scopus

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  • Attributes of a Blockchain-based Halal Tracking and Tracing System: A Multi-Criteria Decision-Making Approach

    Yandra Rahadian Perdana, Eko Heru Prasetyo

    2024 9TH INTERNATIONAL CONFERENCE ON BIG DATA ANALYTICS, ICBDA 2024   280 - 287   2024

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    Language:English   Publishing type:Research paper (international conference proceedings)  

    DOI: 10.1109/ICBDA61153.2024.10607252

    Web of Science

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  • Legitimacy building of digital platforms in the informal economy: evidence from Indonesia

    Eko Heru Prasetyo

    Journal of Entrepreneurship in Emerging Economies   2021.8

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Emerald  

    <jats:sec>
    <jats:title content-type="abstract-subheading">Purpose</jats:title>
    <jats:p>This study aims to investigate how digital entrepreneurs develop platforms business models under an unregulated market and what approach they take to address informal economy (IE) activities.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
    <jats:p>The author used a qualitative method by interviewing sixteen respondents, including founders, Chief Executive Officers, and managers of digital-driven start-ups in Indonesia. I then analysed the interviews into several codes and themes for further discussion.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Findings</jats:title>
    <jats:p>This study reveals distinctive approaches performed by startups within three-level institutions, namely, users, market and regulation. Each level represents digital entrepreneurs’ unique behaviour, which the author described as collective, narrative and compliant.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
    <jats:p>This paper demonstrates that digital entrepreneurs leveraging informal sectors contribute to the process of formalisation. However, the author emphasise less on how it impacts informality and who receives incentives.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Practical implications</jats:title>
    <jats:p>This study suggests appropriate strategies for entrepreneurs who build and develop a platform beyond immature setting and unveils different directions to comprehend their legitimacy building.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Social implications</jats:title>
    <jats:p>This study also elucidates political implications such as how the dynamics between regulators’ response and entrepreneurs’ reaction shape the new regulative environment. An idea of self-regulate – entrepreneurs as actors instead of a subject of regulation – might be suitable to reflect how they overcome the bottom of the pyramid using technology innovation.</jats:p>
    </jats:sec>
    <jats:sec>
    <jats:title content-type="abstract-subheading">Originality/value</jats:title>
    <jats:p>While previous studies focused primarily on sharing economy, this study provides a different array of discussion on the digitalisation of the informal economy in emerging markets.</jats:p>
    </jats:sec>

    DOI: 10.1108/jeee-02-2021-0073

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Presentations

  • Perceived Risks and Algorithmic Control: A Study of Ride-Hailing Platform Workers in Indonesia

    Eko Heru Prasetyo

    2025 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)  2025.12 

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    Event date: 2025.12

    Language:English   Presentation type:Oral presentation (general)  

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  • The multi-stage non-market strategy of a ride-hailing platform: an institutional perspective

    Eko Heru Prasetyo

    Asia Academy of Management (AAOM) Conference  2025.6 

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    Event date: 2025.6

    Language:English   Presentation type:Oral presentation (general)  

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  • Are local platforms better than the global ones? A comparison study of Food Delivery Platforms in Japan and Indonesia

    Eko Heru Prasetyo

    Academy of International Business (AIB) Chapter Asia Pacific Special Conference  2024.12 

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    Event date: 2024.12

    Language:English  

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