Organization
Tokyo Tech Academy of Energy and Informatics Professor
Title
Professor
External link
FUKUKAWA KYOKO
Degree
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Ph.D. ( University of Nottingham )
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博士 ( ノッティンガム大学 )
Research Interests
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Ethics
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Consumer Behaviour
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Marketing
Research Areas
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Humanities & Social Sciences / Commerce
Education
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University of Nottingham Nottingham University Business School Marketing
1998.9 - 2002.9
Country： United Kingdom
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University of Salford School of Management Marketing
1996.9 - 1997.12
Country： United Kingdom
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Seijo University Faculty of Economics
- 1994.3
Country： Japan
Research History
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Institute of Science Tokyo
2024.10
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Tokyo Institute of Technology Tokyo Tech Academy of Energy and Informatics Professor
2021.4 - 2024.9
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Hitotsubashi University Graduate School of Business Administration Department of Business Administration Professor
2019.5
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Hitotsubashi University Faculty of Commerce and Management Professor
2019.5
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University of Bradford School of Management 准教授
2007.4 - 2019.4
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University of Bradford School of Management 講師
2003.1 - 2007.3
Professional Memberships
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日本商業学会
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日本消費者学会
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Academy of Marketing
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Japan Forum of Business and Society
Papers
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Kyoko Fukukawa, Rohit H. Trivedi
Psychology & Marketing 2025.5
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Mai Uno, Yuko Yamashita, Kyoko Fukukawa
Journal of Relationship Marketing 1 - 27 2025.2
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(Re)thinking education for sustainable development
Kyoko Fukukawa, Michele John
The Routledge Handbook of Global Sustainability Education and Thinking for the 21st Century 407 - 419 2025.2
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Investigating Drivers of Customer Experience with Virtual Conversational Agents Reviewed
Trong Huu Nguyen, Rohit H. Trivedi, Kyoko Fukukawa, Samuel Adomako
Information Systems Frontiers 2025.1
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Stakeholder Green Pressure and Enviropreneurial Marketing: Insights From Japanese SMEs Reviewed
Rohit H. Trivedi, Jayesh Patel, Kyoko Fukukawa
Business Strategy and the Environment 2024.12
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Rohit H. Trivedi, Syairah Aimi Shahron, Chengang Wang, Kyoko Fukukawa, Jorge Lengler
Journal of Sustainable Tourism 1 - 20 2024.7
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マーケティング研究領域におけるパラダイムの現状と課題 ーより活発な理論発展へ向けて 一
宇野舞, グェンフォンバオチャウ, 趙雅欣, 六嶋俊太, 福川恭子
一橋商学論叢 17 ( 2 ) 14 - 30 2022.11
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(Re)thinking Education for Sustainable Development: A Capability Approach Invited
Kyoko Fukukawa
企業と社会シリーズ 9 1 - 19 2020.9
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Response-Ability: Practicing Integrity Through Intimacy in the Marketplace Reviewed
Kyoko Fukukawa
Journal of Business Ethics 160 ( 1 ) 251 - 262 2019.11
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How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of East and West (jointly worked) Reviewed
Hector Gonzalez-Jimeneza, Fernando Fastoso, Kyoko Fukukawa
Journal of Business Research 103 293 - 300 2019.10
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Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context Reviewed
Kyoko Fukukawa, Monica‐Maria Zaharie, Andreea‐Ioana Romonţi‐Maniu
Psychology & Marketing 36 ( 2 ) 138 - 149 2019.2
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Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK (jointly worked) Invited
Kyoko Fukukawa, Kalmonwan Sungkanon, Nina Reynolds
企業と社会フォーラム学会誌 6 22 - 42 2017.9
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Consumer control, dependency and satisfaction with online service (jointly worked) Reviewed
Shiu Fai Chan, Bradley R. Barnes, Kyoko Fukukawa
Asia Pacific Journal of Marketing and Logistics 28 ( 4 ) 594 - 615 2016.1
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How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude Reviewed
Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa
REDISCOVERING THE ESSENTIALITY OF MARKETING 175 - 175 2016
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Education for Sustainable Development at the School of Management, University of Bradford Reviewed
Kyoko Fukukawa
Inspirational Guide for the Implementation of PRME UK and Ireland Edition 91 - 96 2014.9
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Sustainable Change: Education for Sustainable Development in the Business School (jointly worked) Reviewed
Kyoko Fukukawa, David Spicer, Sally Ann Burrows, Jenny Fairbrass
Journal of Corporate Citizenship 49 71 - 99 2013.3
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Transformations and translations of Japanese business-society
Kyoko Fukukawa, Sunil Manghani
NECESSARY TRANSITION: THE JOURNEY TOWARDS THE SUSTAINABLE ENTERPRISE ECONOMY 80 - 97 2013
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Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa
E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization 237 - 258 2010.1
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Consumer Ethics – a Moving Target Invited
Kyoko Fukukawa
The Institute of Customer Service 2010.1
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What We Believe Is Not Always What We Do: An Empirical Investigation into Ethically Questionable Behavior in Consumption Reviewed
Kyoko Fukukawa, Christine Ennew
JOURNAL OF BUSINESS ETHICS 91 49 - 60 2010
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Understanding Japanese CSR: The Reflections of Managers in the Field of Global Operations Reviewed
Kyoko Fukukawa, Yoshiya Teramoto
JOURNAL OF BUSINESS ETHICS 85 133 - 146 2009
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Mapping the interface between corporate identity, ethics and corporate social responsibility
Kyoko Fukukawa, John M. T. Balmer, Edmund R. Gray
JOURNAL OF BUSINESS ETHICS 76 ( 1 ) 1 - 5 2007.11
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The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics Reviewed
John M. T. Balmer, Kyoko Fukukawa, Edmund R. Gray
JOURNAL OF BUSINESS ETHICS 76 ( 1 ) 7 - 15 2007.11
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The Business of Visual Culture (jointly worked)
Sunil Manghani, Kyoko Fukukawa
Electronic Journal of Radical Organisation Theory 2007.10
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日本企業のCSR経営 （共著）
福川恭子, 寺本義也
経済セミナー 2007.6
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Values and attitudes toward social and environmental accountability: a study of MBA students Reviewed
Kyoko Fukukawa, William E. Shafer, Grace Meina Lee
JOURNAL OF BUSINESS ETHICS 71 ( 4 ) 381 - 394 2007.4
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An Eye for An Eye: Investigating the Impact of Consumer Perception of Corporate Unfairness on Aberrant Consumer Behavior (jointly worked) Reviewed
Kyoko Fukukawa, Christine Ennew, Steve Daicon
Research in Ethical Issues in Organizations - Insurance Ethics for a More Ethical World. 7 187 - 221 2007.3
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Values and the perceived importance of ethics and social responsibility: The US versus China Reviewed
William E. Shafer, Kyoko Fukukawa, Grace Meina Lee
JOURNAL OF BUSINESS ETHICS 70 ( 3 ) 265 - 284 2007.2
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A Japanese Model of Corporate Social Responsibility?: A Study of Website Reporting (jointly worked) Reviewed
Kyoko Fukukawa, Jeremy Moon
Journal of Corporate Citizenship 14 45 - 59 2004.12
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A Theoretical Review of Business and Consumer Ethics Research: Normative and Descriptive Approaches Reviewed
Kyoko Fukukawa
The Marketing Review 3 381 - 401 2003.12
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Developing a framework for ethically questionable behavior in consumption Reviewed
K Fukukawa
JOURNAL OF BUSINESS ETHICS 41 ( 1-2 ) 99 - 119 2002.11
Books
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Corporate Social Responsibility and Local Community in Asia
Kyoko Fukukawa（ Role： Edit）
Routledge 2014.4 （ ISBN:9780415627658 ）
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Corporate Social Responsibility in Asia
Kyoko Fukukawa（ Role： Edit）
Routledge 2010.1 （ ISBN:9780415673044 ）
Presentations
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日本の消費者倫理の初期検証：倫理的評価と意思決定
福川恭子
第71回消費者行動研究コンファレンス, 日本消費者行動研究学会 2025.10
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倫理的に問われる消費行動：文献レビュー
福川 恭子
第67回消費者行動研究コンファレンス 2023.10 日本消費者行動研究学会
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Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome
Uno M., Yamashita, Y., Fukukawa, K.
Global Marketing Conference, Seoul Korea 2023.7
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Customers’ Responses to Service Failure: Impact of Mindset on Customer Complaining Behaviour. International conference
Zhao, Y, Fukukawa, K
Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions Academy of Marketing
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ソーシャルメディア炎上における倫理的意思決定と消費者行動
田頭拓己, 福川恭子, 松井剛
企業と社会フォーラム第11回年次大会 2022.9
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Motivations for Ethically Questionable Behaviour in Consumption – An Exploratory Study International conference
Kyoko Fukukawa, Christine Ennew, Steve Diacon
Academy of Marketing Conference 2000 2000.7 Academy of Marketing
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Ethically Questionable Behaviour in Consumption: Implications for Business Ethics International conference
Kyoko Fukukawa
The 8th Annual International Conference Promoting Business Ethics 2001.10
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Values and Attitudes toward Social and Environmental Accountability International conference
William Shafer, Kyoko Fukukawa, Grace Lee
American Accounting Association 2004 Annual Meeting 2004.8 American Accounting Association
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An Eye for An Eye: Investigating the Impact of Consumer Perception of Corporate Unfairness on Consumer Behaviour International conference
Kyoko Fukukawa, Christine Ennew, Steve Diacon
The 12th Annual International Conference Promoting Business Ethics 2005.10
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A Japanese Model of Corporate Social Responsibility?: A study of Online Reporting International conference
Kyoko Fukukawa, Jeremy Moon
The CSR in Asia Conference 2003.3
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Researching the Impact of Neutralisation Techniques in Ethical Consumption in the UK context International conference
Kyoko Fukukawa, Kalmonwan Sungkanon, Nina Reynolds
Academy of Marketing Conference 2013 2013.7 Academy of Marketing
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Sustainable Change: Education for Sustainable Development in the Business School International conference
Kyoko Fukukawa, David Spicer, Jenny Fairbrass, Sally A. Burrows
The 18th Annual International Conference Promoting Business Ethics 2011.10
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Transformations and Translations of Japanese Business and Society – A Retrospective International conference
Kyoko Fukukawa, Sunil Manghani
The Necessary Transition 2012 2012.9 Asia Pacific Centre for Sustainable Enterprise
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CSR Management in Japanese Multinational Corporations: Increased Awareness and Sceptical CSR Managers in the Field of Global Operations International conference
Kyoko Fukukawa, Yoshiya Teramoto
The 14th Annual International Vincentian Business Ethics Conference 2007.11
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What We Believe Is Not Always What We Do: An Empirical Investigation into Ethically Questionable Behavior in Consumption International conference
Kyoko Fukukawa, Christine Ennew
The 2nd World Business Ethics Forum 2008.12
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ビジネスエシックス講座のカリキュラム開発と実施：英国マネジメントスクールからの実例と検証
福川 恭子
日本経営倫理学会、第14回研究発表大会 2006.10 日本経営倫理学会
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The Perceived Role of Ethics and Social Responsibility: The U.S. versus China International conference
William Shafer, Kyoko Fukukawa, Grace Lee
World Business Ethics Forum 2006 2006.11
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From a Student to a Stakeholder Perspective: Education for Sustainable Development
Kyoko Fukukawa, David Spicer, Anna Zueva-Owens
ABS Learning and Teaching conference 2015.4 Association of Business School
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The role of religiosity in self-concept and ethical consumption International conference
Nattida Srisaracam, Kyoko Fukukawa, Rachael Maxwell
Academy of Marketing Conference 2015 2015.7 Academy of Marketing
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How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude International conference
Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa
Global Marketing Conference 2014.7
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Before Research Goes to Public: Understanding Moral Decision Marketing Among Marketing Researches International conference
Iva Bimpli, Kyoko Fukukawa, Nina Reynolds
The 21st Vincentian Business Ethics Conference 2014.10
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Marketing and Social Change: Thoughts on what “consumers do” International conference
Kyoko Fukukawa
JFBS 6th Annual Conference 2016 2016.9 企業と社会フォーラム
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Valuable Leads: Marketing Automation In The Case Of A B2B Company International conference
Jessica Kolodziej, Kyoko Fukukawa
Academy of Marketing Conference 2018 2018.7 Academy of Marketing
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Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect International conference
Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa
Global Marketing Conference (GMC) Global Marketing Conference 2016.7
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Whose Capability? Notes on the ‘Intimacies’ of the Marketplace International conference
Kyoko Fukukawa
HDCA 2016 conference 2016.9 Human Development and Capability Association
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The Dynamics of Sustainable Collaboration – The International Master’s Summer School for Sustainability in Business
Mei-Na Liao, Kyoko Fukukawa
3rd UK and Ireland PRME Regional Chapter Conference 2016.6 UK and Ireland PRME Regional Chapter
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How self-construals moderate the self-congruity effect: a cross-national study International conference
Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa
Academy of Marketing Science World Marketing Congress 2016.7 Academy of Marketing Science (AMS)
Awards
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Best Track Paper (B2B), Academy of Marketing Conference 2018
2018.7 Academy of Marketing Valuable Leads: Marketing Automation In The Case Of A B2B Company
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Best Track Paper (Ethics and Marketing), Academy of Marketing Conference 2013
2013.7 Academy of Marketing Researching the Impact of Neutralisation Techniques in Ethical Consumption in the UK context
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Best Paper, Academy of Business and Public Policy Conference 2009
2009.4 ICBPP E-marketing and Small Business Enterprises: A review of the literature from 1993 to 1997
Research Projects
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Comprehensive Theoretical Development of Consumer Ethics Reflecting the Japanese Consumption Context: A Investigation of Ethical Consumption Behavior in Japan
Grant number：24K05150 2024.4 - 2027.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）